mousepad-d2 Chapter 327 Failure
Chapter 327 Failure
Chapter 327 Failure
After Coach Zhou retired, he opened an "electric vehicle factory" for nearly ten years, earning almost 600 million in total.In addition to the nearly 300 million savings of his two in-laws, his net worth has risen to almost tens of millions.
Back to Coach Zhou's hometown (actually Liang Teng's hometown, fellow townsman), multi-millionaires are relatively rare.No matter how you look at it, you can be regarded as a "successful person".
In the previous life, in the eyes of Liang Teng, a real "successful person" like Coach Zhou was the kind of big character who could only "look up to".The older Coach Zhou is, the more successful and nourished he becomes.But in Liang Teng's previous life, the older he got, the worse he got.
After returning to the small city of his hometown from the "big city", Liang Teng went back more and more.After reaching middle age, the income is not a "fraction" of Coach Zhou.
After coach Zhou saved tens of millions of net worth, he thought about "changing careers" again.
After all, the number of "electric vehicles" is increasing day by day, and the management is becoming more and more strict.There were almost 10 years before, which was regarded as the golden period for the development of "electric vehicles".At that time, some big cities began to "ban motorcycles".But no matter which city has a lot of small streets and alleys, can they all go in and out with a small car?On the one hand, the congestion is unbearable, and on the other hand, it is difficult to find a "parking space" when you want to park your car.
Motorcycles were banned, and "electric vehicles" emerged as the times require in big cities, ushering in a peak of sales.
Coach Zhou just caught up with such a "venture" and invested in the "electric vehicle" business.Even if it is to produce some "no-name" electric vehicles, and the output is extremely small, it is enough for him to make a lot of money.
But after the golden decade of "electric vehicles", the "retention" of electric vehicles in "big cities" has also reached an astonishing number.All kinds of "electric vehicle" violations emerge in endlessly.It is imperative to strengthen the management of "electric vehicles".
Under this circumstance, higher requirements will inevitably be put forward for the production qualifications of various manufacturers that produce "electric vehicles."
Some large factories have strict checks around the gate, and they are not afraid of various restrictions and inspections.A small factory like the one run by Coach Zhou will not go well.As a result, Coach Zhou had the idea of changing careers.
Since this business is not easy to earn.The best option is to switch to another business.
Coach Zhou wants to invest in the production of "potion".
It was also at that time that Liang Teng knew that Coach Zhou also had a "quack doctor" in his ancestors.Although I haven't studied in a formal higher medical school, I also have a lot of "prescriptions" that have proven to be very effective in practice.
Most of the other ancestral prescriptions have to be taken in the stomach. In the opinion of Coach Zhou, a descendant who has nothing to do with "medicine" at all, the risk factor is a bit high.
But among all the "ancestral prescriptions", there is a secret "potion" for bruises and sprains. Coach Zhou himself has prepared the potion according to the "prescription" and used it, which is quite effective.
Coach Zhou has been optimistic about this "ancestral prescription" for a long time, and wants to invest in it and make it a best-selling brand like "Zheng. Gushui", a well-known Chinese traditional Chinese medicine prescription brand in the south.
It is limited to large-scale production of such "potion", which requires huge investment. From the production link to the packaging and sales link, not a single bit of investment is required.Therefore, Coach Zhou has never dared to put his long-standing thoughts into action.
Now that he finally has a net worth of tens of millions, and coach Zhou is getting older, if he doesn't start the "ancestral traumatic potion" and the project, I am afraid that this matter will never have a chance to become a reality in the future.
Although Coach Zhou dragged on for almost half of his life before he finally "launched" the big project he had wanted for a long time, he really didn't have much experience in "marketing".Especially for stuff like "Die Da Potion", if you want to sell well, you must first get a big reputation.Otherwise, there are many street stalls selling potions, and some of them have some effective "bending potions", but because they are "unnamed", the sales will not increase.
Even when setting up a stall on the street, it is indicated that "free trial" is available, and some can be sold, but large-scale sales are still unrealistic.
The situation that Coach Zhou faced when he produced "Bounda Potion" was that he had such a large production volume, but he hardly had his own "distribution network" in terms of sales.In this way, the product is easy to produce, but cannot be sold, and faces the dilemma of "pressing the warehouse".
How did this come about? !
Coach Zhou has accumulated tens of millions of net worth, which seems to be a lot, but it is not too difficult to really set up a "Breakdown Potion Production Factory".
A complete set of automated "medicine material sorting and refining" equipment cost several million.
At the beginning, Coach Zhou was also "big-minded", thinking that with the miraculous effect of his "ancestral traumatic potion", as long as people who have used it think it is good, through "word of mouth", word-of-mouth will start, and "sales" will be easy to open.
His thoughts are a bit too "taken for granted".
The problem is that not many people use your product at all.Even if people who have used it think it is quite effective, it can only establish word-of-mouth within a small area of dozens or hundreds of people. How much of a "diffusion" effect can this have? !
And these hundreds of "users" are the result of Coach Zhou's hard work for half a year.
The situation is extremely serious.
Invested millions of dollars in equipment, produced tens of thousands of bottles of potion, only sold a few hundred bottles, and had hundreds of relatively "loyal users" (some of them were former trainees of Coach Zhou), such How long will it take for the sales volume to "pay back"?
You know, the whole set of "automated production line" has taken up several million of Coach Zhou's funds.In addition, the production cost of "Boundary Potion" is not low.It is impossible to sell it with some "tap water". That's selling fake medicine!Coach Zhou can't do that kind of thing.
However, more than a dozen kinds of Chinese medicinal materials are used to make the "authentic ancestral traumatic medicine".
This cost is not low.
Moreover, Coach Zhou made a "mistake in decision-making", that is, he invested in the "automated production line" too early.This set of equipment is particularly "burning money". For a large pharmaceutical company with extremely good product sales, it has to go through repeated market demonstrations before considering such an "automated production line".Fortunately, Coach Zhou invested in such "money-burning" automation equipment from the very beginning.
From Coach Zhou’s perspective, there is actually some consideration.That’s how much he spent on “manpower wages” when he was running the “electric vehicle assembly factory”, which felt a bit high.So when he opened a new factory, he took it for granted that investing in such a set of "automated production equipment" would reduce the number of people employed and minimize "labor expenses."
It never occurred to me that the fully automated production line has indeed achieved the effect of "less labor" and large production volume.But a serious problem that Coach Zhou didn't realize at the beginning also "highlighted"—that is, the "Boundary Medicine" produced by his "automated assembly line" produced tens of thousands of bottles (nearly 10) ), did not sell much.Most of the "potions" are backlogged in rented "warehouses".
The production of "authentic ancestral traumatic medicine" requires a lot of investment in various Chinese medicinal materials, including the tens of thousands of small bottles scattered around.There are also small cartons with printed text for small medicine bottles, and large cartons that are packaged and "packaged" one by one... No matter what kind of stuff, if the quantity increases, it will cost money.
Another one, no matter how "automated production" equipment is, a few workers must be retained to operate it.Although the manpower used in this way is small, workers who are skilled in operating machinery and equipment can be regarded as "senior technicians", and the salary of each "senior engineer" is not low.After all, these devices are not just opened by random individuals.
If the product has been selling, no matter how high the salaries of these workers are, it is nothing.But Coach Zhou's "potion production factory" has almost no "sales" to talk about.On the one hand, Coach Zhou did not dare to continue to operate the machine to produce "Boundary Potion", fearing that the "inventory" would accumulate more and more. One day the sales will suddenly open up, and in a hurry, if you want to find a few suitable skilled technicians to use "fully automated production equipment" for you, you may not be able to find them right away.
So it fell into such a vicious circle: on the one hand, the sales cannot be opened, and millions of equipment "stop production", on the other hand, it has to continue to maintain various "necessary expenses".
Coach Zhou is also miserable.
If you "stop" at this time, Coach Zhou will lose his previous savings at most (there is a high probability that there will be one or two million left, after all, the brand-new "automated production equipment" is sold as second-hand equipment, one or two million Wan always take it back).
But how can Coach Zhou be reconciled?
The savings of a lifetime, the savings of the whole family's hard work, were all lost in this kind of factory that has just started production.
So Coach Zhou gritted his teeth and simply borrowed money to advertise his own "Beda Potion".
Coach Zhou still has ideas.He felt that according to the cases he watched when he was a child, if many products want to be sold, they must first be "advertised" and advertised widely.Otherwise, who would have known that there was a product like yours.
Coach Zhou is still full of confidence in his "ancestral traumatic medicine", and feels that as long as the "popularity" can be opened up, the sales will naturally increase slowly, and then through strong word of mouth, it will firmly occupy the market.
At that time, the advertisements that had the greatest impact were of course "CCTV".But the advertising fee of that media platform can easily exceed tens of millions.That's not what Coach Zhou dared to hope for.
Even the media in this province, Coach Zhou thinks the advertising fee is too expensive.
Oh well.Let's start with the "local media" in the city.Advertise on various small local media first.
For local media, if it is a local evening newspaper, a full page (not the front page) can only cost a few thousand yuan.However, this fee is limited to one time only.
If you want to publish advertisements for at least one month in a row in late newspapers, then a small media will have to spend about 10 yuan for one month's advertisements.Of course, if you publish advertisements for several months in a row, you can negotiate preferential conditions with the person in charge of the "advertising department" of the media.At least you can get a [-]% discount.
In addition, like the local TV station, the charging standard for advertising.It is also tens of thousands of yuan, how many times an advertisement can be played in a fixed time period every day.And the length of the advertisement is different, and the charge is also different (usually calculated by the second, such as how much a section of the advertisement is made. The rich boss requires the advertisement to be more than 30 seconds).
In short, Coach Zhou plans to advertise in various local small media for the first half of the year to see how effective it is?Then decide on the next step.
The results of it?He just borrowed money and advertised.And it played almost half of the advertisements in a row.The advertising expenditure alone is almost two million.
There are so many advertisements in the local area, is there any effect?
To be honest, the effect is certainly there.
However, it is necessary to carefully calculate an economic account. The advertising expenditure in half a year is nearly 200 million, and several batches of "Beda Potion" have been sold (each batch has a production capacity of 8 bottles).
This is equivalent to selling hundreds of thousands of bottles of "Boundary Potion".
However, Coach Zhou did not dare to "price" these "beating potions" too high at first.After deducting the cost of the medicinal materials themselves, as well as the cost of labor, as well as the cost of various materials for the bottle and box, it is Coach Zhou's "profit".
This "profit" is not much higher.About every small bottle of "Bounda Potion" can provide Coach Zhou with a profit of about 3 yuan.
Hundreds of thousands of bottles of "Die Da Potion" were sold, but the profit was actually less than 200 million.It is almost equal to the "advertising fee" he spent in various local media (accurately, it should be a slight loss of one hundred and eighty thousand).
If those advertising expenses are all Coach Zhou's "own capital", he may be able to "maintain" in this way, hoping that the "profit" will gradually exceed the "cost"... But it is a pity that he was in the early stage. The investment of "pharmaceutical factories" is too great.Even the advertising fee of 200 million came from debt.
I have borrowed for more than half a year, and I have to pay interest every month.But even the "interest-paying" relatives and friends who lent money to him began to feel worried.After all, there is basically no "mortgage" for lending money to private individuals.Therefore, many relatives and friends also began to ask Coach Zhou for repayment of the loan.
There is at least 120 million in debt, and relatives and friends said it was "urgent" and asked Coach Zhou to repay the loan.
Coach Zhou wanted face and reputation again, bit the bullet, borrowed funds from all parties, raised new debts, and repaid old debts.Even, when it was difficult for him to raise funds in the end, he even mortgaged the real estate that he had paid off the "mortgage" with great difficulty in the early years, and mortgaged it to the bank to borrow money for "turnover" (in fact, most of it was repaid. To "relatives and friends who are very tight in debt collection").
This is hard. I persisted for more than half a year, and finally I was unable to support the huge expenditure of the "potion production factory". Coach Zhou's factory suddenly collapsed.
Not to mention all the tens of millions of savings in this life, Coach Zhou went to the step of "factory bankruptcy", and he has been heavily in debt ever since.
Not cool at all.
When Liang Teng met Coach Zhou for the last time in his previous life, he was found to be gray-haired, showing signs of aging and fatigue.
At that time, Liang Teng also looked at his predicament and wanted to help him.But it is limited to his own life difficulties, and coach Zhou's difficulties cannot be solved with 50 to 50 yuan.Liang Teng's ability at that time could only raise three to five million yuan.
He is really "helpless" to Coach Zhou.
But in this life, everything has changed.
Liang Teng was no longer the relaxed Liang Teng before his rebirth.
(End of this chapter)