perfumer

Chapter 66 Signboards

Since Bai Xin wanted to make a tablet, he didn't just find a wooden board to write on, he went to the shop where the plaque was made, and ordered a dozen small square plaques. It was the first time the boss heard such a request. Nahan stretched out his hand and asked, "Do you only need a one-foot-long plaque? It's too small, and you can't read the words clearly when you hang it on the door."

Bai Xin smiled, "It needs to be this big, it's easy to carry, and it should be light, with a rope attached to it."

As soon as the boss heard that he needed to carry it, he realized that he was just a traveling trader, but he was still surprised that he did so much in one breath, and he walked around the streets, so why do he need a brand?The boss didn't ask too many questions, he only wanted to make money, so he picked up a pen and wrote down Bai Xin's requirements one by one, and then asked, "What name is written on the plaque?"

"Tianxiangtang." Although the opening of the front door has not yet been said, when Bai Xin said it, he couldn't help being a little excited, his eyes were burning, and his pupils were shining brightly.

The boss held back a sneer, thinking to himself that a small traveling merchant dared to be called "Tang", but after looking up and seeing the other party's firm expression, the contempt faded completely, and he was ashamed of himself instead. The young man is poor, maybe the young man standing in front of him will make a fortune in the future.

The two sides reconfirmed, and Bai Xin paid the deposit, which was simple for him, so he agreed to pick it up in three days.

Three days later, the dozen or so plaques were ready, and Bai Xin distributed them to the shopkeepers who bought the goods from him. Some of those people guessed Bai Xin's intentions, but they didn't take it seriously. What difference does it make if there is no signboard, but when dealing with the plaque, they are a little absent-minded, some hang it on the shoulder pole to save Bai Xin's face, and some simply stuff it into the basket.

No matter how small the plaque is, it is still a square piece of wood. It looks like two or three catties, and it is inevitable that you will not be happy if it is added to your body. It is impossible for Bai Xin to stare at it all the time. Throwing it away was a waste of my efforts, so I explained slowly: "You may think that it is useless to hang an extra sign..."

The others did not speak, but it was not difficult to see from their eyes that it was useless to admit what Bai Xin said.

Bai Xin took their reactions into his eyes, paused, and then said: "Actually, it's not true. Now, you buy and sell from me. There are more than ten people in total. They are distributed in the southeast and northwest of the capital. Although they sell the same things However, outsiders don’t know that some of them sell out of the mouth, and they can sell out all the goods in one day, while others can only sell a few pieces in one day. It's lively, but people only think that you sell ordinary hair oils and spices, which are not eye-catching, so they ignore it. If we all use the same brand and take it outside, others will know that it is from the same family. Maybe it's because he sells it well, people will remember the word "Tianxiangtang", and when you also carry the brand, others will recognize it. Over time, everyone will unite together, and the reputation of "Tianxiangtang" will grow, and the business will naturally increase. The better, in the future, you don't need to greet, people will buy it for those three words."

After hearing this, everyone thought about it carefully, and it was really the case. Surprise appeared on their faces, and they admired Bai Xin even more. They all said that he was young, quick-witted, and business-minded. , At the same time imagining the scene that the other party said, no longer have to worry about not being able to sell the goods.

All of a sudden, everyone took out the sign and hung it up, fiddled with it carefully, trying to put the three words at the front, and supervised each other. The alliance has lost the hatred of "colleagues and enemies", thinking that if others sell well, they can also benefit themselves, and the few people who usually don't talk to each other will also start talking now.

"Zhang Dalang, you are the best seller. You should put up a sign and let us follow suit."

"It doesn't matter if Ma Erlang sells it well, you boy can't be lazy and throw away the brand."

"How can it be?"

After talking, everyone walked away with their shoulder poles. These people will look at other peddlers on the street, and they can't help but feel superior. They feel that the things they sell are just random goods, which are not eye-catching. .

Seeing that they were convinced, Bai Xin was satisfied, and also put the plaque in front of the booth.

When Bai Xin first put up the signboard, it attracted some people to watch the excitement, and some laughed at him for daring to call his small stall "Tang", but no matter what, it did make some people remember these three words.

He also took the opportunity to put the rouge in the most conspicuous position. When someone came to buy something, he couldn't help being curious when he heard about the rouge made into a paste.

A little lady asked: "You rouge cream, don't you need to dissolve it with water when you apply it?"

Bai Xin opened one and showed it to her, "Look at this greasy one, why do you need to dissolve it with water? Just put a little on your lips with your hands, it's even, red and bright, a water color, just looking at it is charming and lustful." Drops. If you spread the rouge cream on your palm and pat your face, it will immediately bloom like peach blossoms in the snow, and the red crisp will bloom."

The little lady blushed at what he said, and looked down at the rouge cream, feeling even more delicate and greasy. Just imagining it, she felt comfortable rubbing it on her lips. At the same time, she fantasized about being dressed up beautifully, and immediately asked the price. It is a little hesitant to say that it is more expensive than ordinary rouge.

Seeing this, Bai Xin took the opportunity to say something good, "Little lady, smell it, my rouge cream has spices added, not only the color is good-looking, but also fragrant and fragrant, naturally it is more expensive than ordinary rouge, besides, Whether you use water or honey, the rouge you make will fall off in a short while, but my rouge sticks to your lips, and it stays radiant all day long."

When the little lady heard this, she had no scruples anymore, bought a bottle immediately, and went back happily, it seemed that she couldn't wait to try it.

In the beginning, the sales of rouge cream were mediocre, but later, everyone saw the effect after returning home. As Bai Xin said, not only the color is bright, but the fragrance is long-lasting, and it sticks to the lips submissively, making it shiny and water-colored. , Looking back at someone else's mouth painted with rouge and water, I suddenly felt that it was red and lifeless, as if it had been smeared with blood, it didn't look good.

Not long after, the sales of rouge cream became better and better, almost to the point where the Bai family was too busy. Before, there was still some time to breathe and chat, but now the Bai family has resolutely become a small workshop. Even Wu Niang grinds spices, and the whole family is busy. Gotta go around.

Those shopkeepers scattered in every corner of the capital were like the nets cast by Bai Xin, and everyone gradually remembered the name of "Tianxiangtang".Those shopkeepers who bought goods from Baixin's booth really saw the benefits of hanging the sign, and they all laughed from ear to ear, wishing to make the sign bigger and wipe it spotless every day. When I tasted the incense from "Tianxiangtang", I immediately felt a sense of pride, my chest slapped, and I sold the thing happily.

However, there are advantages and disadvantages to hanging a sign. Some opportunistic people bought some things randomly from cheap places, and hanging a sign also claimed to be the fragrance of "Tianxiangtang".

Today, Zhang Dalang couldn't stop complaining to Bai Xin, "I looked from afar and saw that kid seemed to be hanging a sign in front of him. Did you say the word "Tianxiangtang"? I was so angry that I cursed, and the man ran away in fright. I wanted to beat him up at that time. It really ruined our reputation. I don't know where he bought it cheaply. Something, dare to call it 'Tianxiangtang'." He said one by one, his face was angry, and he put on a posture of sharing the same hatred, "Bai Sanlang, you have to think of a way, if not, in the future, everyone can hang up" Tianxiangtang' brand."

Someone next to him chimed in, "That's right, I've seen it too."

Bai Xin was very distressed when he heard this. Since ancient times, this kind of counterfeiting has been impossible to eradicate, but soon, he had an idea, and he might make Tianxiangtang's name even better. As if glowing, he immediately asked, "Brother Zhang, if you are allowed to wear the same clothes with the word 'Tianxiangtang' embroidered on the back, would you be willing?"

As soon as everyone heard it, they understood it. They praised the idea again and again, and it was more conspicuous than the brand name, but the clothes...

Someone immediately asked: "Do you want to make new clothes? Or just embroider your name on your own clothes?"

"Make new clothes together."

"Then this cloth..." Everyone faltered, originally they would wear the new clothes by themselves, but they were not very wealthy people, so they still felt a little bit reluctant to make clothes this year.

Bai Xin immediately said happily: "I will pay for the clothes."

Everyone couldn't believe their ears, and they asked in a hurry: "Really? Really? Bai Sanlang, you want to spend money to make new clothes for us?"

"Well, you don't need to pay a penny."

Everyone felt that this was a pie that fell from the sky. It was a bit unreal to get a brand new dress for nothing.

"However, I have a condition."

Everyone stared and held their breath, subconsciously thinking that they were going to add money to the goods.

"But from now on, you can only sell my products from Tianxiangtang, and you can't sell anything else."

Among these people, some of them, like Zhang Dalang, have been selling Bai Xin's fragrances for a long time, while some have just joined and are still selling other things incidentally. The former heard that this was the only condition, so he was laughing so hard at the moment. He couldn't see the eyes, and he patted his chest to ensure that there would be no problem. The people behind hesitated for a moment, and they really didn't want to give up the great benefits of this day, so they agreed one after another.

Bai Xin nodded in satisfaction, and asked everyone to go home to measure the size and tell him tomorrow.

The author has something to say: I forgot to explain the Jiaxiang mentioned in the last chapter. It is the shell of the salamander. Have you ever eaten the kind of fried snail? The small slice inside that carving can only be eaten by picking the slice. Meat, that is Jiaxiang.