LOL: I'm in the LPL, that's my fight!

Chapter 38: Tiger Fang or Fighting Shark?

"What I mean is, I want to sign a live streaming contract with the platform as a professional player, not as an individual streamer."

Seeing that Boss Mo seemed a little confused, Fu Shiyan took the initiative to explain, "Also, you are quite familiar with the other platforms on the market, and I would like to trouble you to help me with the selection of platforms and the contract issues."

"no problem!"

"It's nothing, I didn't think it was a big deal."

Mo Ziye's current state can be described as one of extreme joy and sorrow.

From the initial sadness of thinking that his beloved mid-laner had found a new team and was coming to say goodbye, to the joy of hearing that the young man wanted to sign with a streaming platform as a professional player for the BJBS team and just wanted him, as someone knowledgeable in the field, to give him a vetting experience.

The Sichuan opera face-changing technique, in this moment, is nothing more than this.

Seeing Boss Mo's emotional fluctuations, which were completely inconsistent with his status as a big boss, Fu Shiyan felt a sense of emotion—a sense of emotion for the man's deep love for e-sports.

Yes, Fu Shiyan's purpose in coming to see Boss Mo was very simple.

He wasn't as indifferent as Li Rui claimed. From the start of his broadcast, to the accidental promotion on Huya, to his sudden rise to fame in the e-sports circle, he certainly didn't want to miss out on this opportunity that others couldn't even dream of.

The problem is that he's not very familiar with the pros and cons of various live streaming platforms around the world, and signing a live streaming contract is very different from a professional contract that he knows very well. After a few days of research, without any connections or resources to help him, it was quite slow for him to organize the information on his own. Naturally, he needed his boss's help.

Considering his future plans, he couldn't be a solo streamer like Dopa, doing high-intensity ranked game streaming as a solo queue king. Therefore, signing with a streaming platform as a professional player was the best option.

In fact, many people, including esports players, do not understand the difference between signing with a live streaming platform as an individual streamer and as a team player.

Simply put, signing with a team as an active player is more stable and compliant.

Direct visa signing for individuals offers greater freedom, but also carries greater risks and barriers.

First, there's the issue of ownership of live streaming rights. Individuals who sign directly with a platform retain the live streaming rights, but in terms of commercial operations and topic promotion, they inevitably have to deal with relevant live streaming guilds.

What is a guild?

To put it simply, a guild is like a "management agency + support team" for streamers on a live streaming platform.

For new streamers who are just starting out and need traffic, operational guidance, and even logistical support such as featured placements and video content editing, guilds are a necessity.

However, for Fu Shiyan, who is already a top streamer with his own audience and doesn't want to be taken a cut, or doesn't want to be managed or has a fixed schedule, the guild is actually a constraint.

However, doing live streaming makes it impossible to avoid the existence of this organization.

Fu Shiyan didn't want to waste time getting caught up in this mess with those live-streaming guilds.

Moreover, a large part of the online discussion surrounding him stems from curiosity about how far the BJBS city championship team can go.

Once he has fully utilized the traffic, even if he leaves BJBS, he will be able to easily transform into a personal studio.

Therefore, signing a team is the most appropriate approach.

"You've come to the right person, Xiao Fu, when it comes to choosing a live streaming platform."

Mo Ziye laughed heartily, "I won't boast. The reason we've been able to run an internet cafe of this size in Shanghai is all thanks to my brothers who shine in their respective fields. If you want to ask anything, just say the word..."

"Let me explain it to you."

"I'll only list Douyu and Huya here. You don't use other smaller platforms, so there's no need to learn about them."

"First is DouShark TV: formerly known as ACFun Live Broadcast, it was renamed in January last year. It focuses on grassroots rise, top traffic, pan-entertainment + e-sports. It has been the platform with the most traffic, the most LOL streamers, and the highest topic in the past few years."

"Huya Live: Formerly YY Games Live, it became independent at the end of last year. Backed by YY Inc., it focuses on guild system, professional teams/players, stable technology, and esports expertise. It is the second largest platform in terms of traffic and the preferred platform for signing professional players."

"On Douyu, LOL currently has the highest traffic across the entire network, and the lineup of streamers in the League of Legends section is also very strong, gathering top LOL streamers such as 55kai (aka Royal Club's Waiter), PDD, Xiaoxiao, and Xika, which bring a huge fan-attracting effect; large user base, strong bullet screen atmosphere, and many opportunities for newcomers to be exposed."

"The disadvantages are also obvious: traffic is concentrated at the top, the Matthew effect is extremely strong, and it is difficult for small and medium-sized streamers and newcomers to get a share of organic traffic; the platform's content review is lenient, making it easy to get caught up in controversies and the risk of negative public opinion is high; the competition in the LOL section is extremely fierce."

"Originally, Xiao Fu, you wanted to start a live streaming business. With your personal skills, my first recommendation would definitely be Douyu. But I didn't expect that Huya had a master who directly launched a wave of uncontracted streaming. Now, a portion of your traffic is tied to them."

"Our advantage lies in signing top LOL professional teams such as EDG and ROX, ensuring stable live stream traffic from professional players and strong official support; YY has a large base of long-time users with mature payment habits; we have multiple LOL tournament live streaming rights, and professional player fans are highly targeted and loyal."

"The overall traffic is lower than Douyu, and grassroots streamers are slower to gain traction; the traffic is more skewed towards professional players and guild streamers, making it difficult for individual newcomers to get off to a cold start; the user base is more hardcore esports, and the general entertainment atmosphere is weak."

"However, Xiao Fu, you now want to sign with a live streaming platform as a professional player, and you already have a large following. After your match against Dopa, as long as Huya's management isn't an idiot, they will definitely offer you a good contract. All things considered, Huya is a very good option for you personally."

"Then there's the contract model, revenue sharing, and income. While Douyu primarily uses individual contracts with high signing fees and revenue sharing, they also commonly have performance-based agreements that require meeting targets for streaming duration, revenue, and popularity. Failure to meet these targets results in deductions or even contract termination."

"The settlement cycle is long, there are many rumors of unpaid wages; the exclusive breach of contract penalty is extremely high, and the cost of switching jobs is outrageous."

"In contrast, Huya has a mature guild system, with most streamers defaulting to joint contracts with guilds/teams, which provides guarantees for operations, traffic, and settlement."

"The revenue sharing rules are also relatively open and transparent: the gift platform splits the revenue 50/50, the streamer and guild get the remaining 50%, and top players or streamers can get 35%-45%; the settlement threshold is low, and you can withdraw as little as ten or eight yuan, the settlement is fast, and there are far fewer delays."

Mo Ziye frankly said, "To be honest, if it were a contract like yours, I would definitely prefer you to sign with Huya."

"Because in that case, I could even hire someone to manage it and package the entire BJBS together."

Fu Shiyan was a little embarrassed by Boss Mo's honesty.

His original plan was to link BJBS with himself for live-stream marketing.

A high-ranking solo queue player or a promising new professional, even if they are paired together, cannot compare to the passion and excitement of a player who leads four average-level Master teammates all the way to the professional league. The level of discussion surrounding them is also incomparable.