Poisonous Peasant 'Concubine'

Chapter 275 Check the store, customize the plan

In the afternoon, while the children were taking a nap, the two Ling Jingxuan brothers split up. One took someone to move their belongings to the new Ling's house quietly, and the other took Zhao Han and his wife and shopkeeper Zhang to visit the shop. Their identities were exposed. Yan Shengrui Zeng Shaoqing didn't even follow him. The shop is located in the bustling area of ​​South Street. There are two huge shops covering an area of ​​about 50 square meters in the front, and a small courtyard in the back with a patio in the middle. There are a total of eight rooms and a kitchen. The cellar and other equipment, three of the rooms are already filled with the red wine they brought this time, the yard is guarded by a [-]-year-old man, and the yard is kept clean by him.

Generally speaking, this yard is very large and very suitable for doing business. It is indeed Zeng Shaoqing who can buy such a big house for them in the capital where every inch of land is expensive. It is definitely impossible for others to buy it.

"Jingxuan, I think the backyard seems quite big, or you don't have to worry about arranging for my family. After they come, we will live in the back. I won't be afraid of your jokes if I say it. I have been working in Datong Town all these years. The shopkeeper, my daughter-in-law and children left me in my hometown. At most, our family can only be reunited when my daughter-in-law and children come to Datong for Chinese New Year. When they know that I will bring them to Beijing, they will be so happy So I want to live with them, I can be busy with the shop during the day, and I can accompany them at night, and I can guard the shop by the way, just in case there are some youngsters at night."

After looking at the yard, shopkeeper Zhang said unnaturally, there are elderly parents, an older brother and a younger brother in his family, and the other two younger sisters have already married. Back then, the family was poor, and the parents got married late, and they are getting older now. He originally wanted to bring them to the capital together, but his parents were unwilling. The old man's idea was very simple. Even if the fallen leaves return to their roots, they wanted to stay on the land where they were born. The eldest brother and sister-in-law decided to stay and take care of them. Old man, so this time only the younger brother's family and his wife and children came to the capital. The younger sister's health is not very good. They have only one son under their knees, and he himself has two sons and a daughter. This place is enough to accommodate them.

"Well, that's fine. When the time comes, my sister-in-law and the others must send someone to notify me. Although our relationship cannot be exposed, it is still possible to clean up the dust for them."

Ling Jingxuan nodded without thinking about it. Originally, he planned to let shopkeeper Zhang live here. As for his family, he originally wanted to buy them a two-entry house. Absolutely impossible, since he is willing to make do with it, he will naturally not object, the house still has to be bought, shopkeeper Zhang has helped so much, he will never treat him badly, after a while he will find a way to get them a three into the yard.

"Fine, fine, we've decided."

Shopkeeper Zhang was not polite to him, he kept saying hello, and Ling Jingxuan took them to the front shop to have a look. By the way, they also briefly discussed how to decorate the shop, and finally decided to adopt the method of custom-made shelves to classify the shop. They display their own wine, sorghum wine, bayberry wine, jam and fruit vinegar, etc.

"Let's use Ling's brewing for the signboard. It doesn't need to be too luxurious, and the simple name is more impressive. We want to make an iron signboard from what we produce. When we first started making jam last year, I started planning Yes, every jar of jam sold has Ling's trademark printed on it. Before I left, I also told Jingpeng to continue this way. When Ling's brewing starts, as long as you eat the jam we made, The people who make our wine should all be able to connect the two.”

Standing outside the shop, Ling Jingxuan rubbed his chin and looked at the empty gate. If Ling's brewing is done well, it should soon be able to seize the market and become the only brewing shop in the Qing Dynasty. With the center quickly covering every state capital of the Qing Dynasty, coupled with the winery that Ling Jingpeng started to open based on the countryside, the business foundation of the Ling family was basically laid.

"I was wondering if that was your idea."

Shopkeeper Zhang couldn't help admiring him. At that time, he was just a fledgling country boy, and he didn't expect his ambition to be so big.

"If we don't do it, we don't do it. If we do it, we must do our best. Brother Han, in the future, we will not sell the jam in the big altar except for Xinyuan. All of them will be sold in exquisite small jars. The sorghum wine and bayberry wine will also be sold. It can be changed to a jar of ten catties, and it can also be retailed, but customers need to bring their own jars to make wine, and the same goes for fruit vinegar. As for wine, there is a limited time and limited purchase. On the first day of opening, we took out [-] jars of wine to fight. Each person is limited to one jar, and people can publicize it in these two days. From now on, they can sell up to twenty jars a day. No matter how big the official is, don't break this principle. If something happens, go to Liu Ye. He knows how to settle it. , Rare things are more expensive, wine is one of our Ling's signatures, and we want to turn it into a high-end luxury item."

Everything should pay attention to the brand effect and novelty, if it is too flooded, it will only make their wine flooded like Chinese cabbage on the street, and the price will naturally not be able to sell.

"Then how do we set the right price?"

In the past, they were exclusively for Xinyuan, and they had never been sold to outsiders. The retail price must not be comparable to Xinyuan's bulk purchases. Ling Jingxuan thought for a while, and then took them into the shop: "We are like this, Xinyuan's The purchase price remains unchanged. The small jars of jam they sell are five taels of silver a jar. We also follow this price. The sorghum wine sold in the middle market is set at ten yuan a catty. After the market is occupied by us, we can also increase the price by publishing a hardcover version. There is no shortage of pretenders anywhere. Some are bought by people. Yangmei wine takes the middle and high-end route, one or two silver per catty. Within one month of opening, the whole jar will be given a 1000% discount. The wine Liu Ye sold to the capital was 800 taels of silver per jar, but because he sent it to the imperial palace, this cannot be compared, let’s just let it cost [-] taels of silver per jar, except for the daily limited wine, other people buy in large quantities, we It can also be a little cheaper, but not too cheap, lest some people will be jealous and buy from us at a low price, and then hit us with a low price.”

"Can it be so expensive?" The price quoted by Ling Jingxuan far exceeded their imagination. The sorghum wine was okay, not to mention the wine. Why is fruit vinegar so expensive?

"Is it expensive? Brother Han, you can't use the consumption level of the countryside to measure it. The prices in the capital are high, and everything is expensive. I think the price of sorghum wine is too low. Isn't this to quickly seize the market?"

Can the consumption level of Datong Town compare with that of Beijing?Compared to Han Fei's worries, Ling Jingxuan was quite confident.

"I agree with what Jingxuan said, not to mention the capital city, even the different prefectures and counties, the consumption level is not comparable to that of Datong Town. Look at Xinyuan, it costs a few taels of silver to serve any dish. What they eat is not vegetables. , but to save face, but Xinyuan's business is only for the rich. The reason why Jingxuan set the prices of red bayberry wine and jam so high, and the price of fruit vinegar sorghum wine so low, is to take all the high, medium and low routes. Rich people can buy wine if they want to save face, and those who have no money can buy sorghum wine if they want to try something new. After they have a taste, I am afraid they will all become our loyal customers."

After all, shopkeeper Zhang has worked as a shopkeeper for so many years, so he has a longer-term view and a wider vision than Han Fei and the others. In addition, he is very familiar with the products produced by the Ling family, so he is very confident.

"That's right, I'm sorry, although we have all arrived in the capital, I still don't have a sense of reality in my heart."

After they said it, Han Fei rarely scratched his head in embarrassment, and Zhao Dalong on the side also smirked. A year ago, who of them would have thought that today they could stand at the foot of the emperor, the capital of the imperial city?

"Hehe... Brother Han, don't be embarrassed, I'm not used to it, no matter how prosperous the capital is, our Lingjia Village is not as beautiful as it is, right? When the children grow up, we will leave all the business to them, Let's go back to Lingjia Village to retire together."

The business was almost done, Ling Jingxuan couldn't help joking, but he really planned to go back to take care of the elderly. As for whether he would go back to Lingjia Village, it was not certain, after all, he was a married person, so he should take it with him when he left. It doesn't matter to Jingpeng and his wife that they are all taken away. What if their offspring are unhappy?Why make the whole family miserable?Moreover, his prince still has a palace in Cangzhou, so it's not like he has no place to live.

"Well, that's good, we made an agreement to go back together in the future."

It can be seen that Han Fei misses Lingjia Village very much. Although it has brought them a lot of helplessness and pain, it is also the place where they were born and raised.

"Well, shopkeeper Zhang, I will trouble you about the decoration, custom-made shelf plaques, and hiring a buddy. Brother Han, tomorrow, you can go and see where the kiln pots are good, and find a reliable long-term cooperation. Let's make a small pot, Brother Zhao, your reward has not come down yet, and I didn't even bother to ask Sheng Rui about it. I don't know exactly what reward will be given to you, whether you will have a military position or something. These days You can help Brother Han and shopkeeper Zhang for the time being, but tomorrow I will build a yard dedicated to blacksmithing in the palace, and I need you to help me get a batch of precision equipment."

Zhao Dalong has no other skills, he is really good at blacksmithing, he can make any small thing, and it is almost the same as his requirements, the equipment needed by the hospital, who else?

"Um"

Zhao Dalong has never talked much. What he didn't say was that even if the emperor gave him a military position, he didn't intend to accept it. It wasn't that he had no ambition, but that he wanted to learn more from Jingxuan. Just teaching others how to refine refined steel and forge iron, etc., is tantamount to letting him stay where he is. Everyone, including the six-year-old son, is making progress, so how can he stay where he is? "Well, let's go back then, it's the same if we start working again tomorrow."

After speaking, Ling Jingxuan stood up, and the group explained a few words to the old man guarding the yard, and walked towards the two carriages waiting not far away, and then they went to see the row of shops belonging to Princess Huajun. For some reason, The entire row of nearly twenty shops were not put into use, and they were all left there. In the bustling East Street, it is basically a very extravagant and wasteful thing. After seeing the shop, Ling Jingxuan also had to admire Zeng Shaoqing Indeed, this row of shops is very suitable for setting up a hospital, with good lighting, a good environment, and a good location. For this reason, Ling Jingxuan secretly decided to find a way to win the shop no matter what.