Chapter 129 Sensation and Criticism
Chapter 129 Sensation and Criticism
For a large-scale commercial blockbuster like "Face Changing", there is naturally no need to accumulate word of mouth like "The English Patient".Hunger marketing also depends on the product. In fact, the product "Face Changing" does not have much connotation after removing the big scenes and big productions, so it is going to be fully released at the moment when the taste of the American audience is lifted.Two days after the premiere, "Face Changing" was officially released in the North American market.
Although Galaxy Movies has a close relationship with AMC Cinemas, Royal Entertainment and Cinemark are not fools. They will not refuse such a good money-absorbing movie.All theater companies in the United States took out the best times and the best theaters to show "Face Changing", and the performance of the audience did not disappoint the theater companies.Although most of the theaters have used about [-]% of the theaters and time slots to show "Face Changing", there are still disappointed audiences at the box office protesting that there are not enough canvases for the screening.
As for the tickets for the IMAX theaters of the AMC theaters, the reservations have been made for five days. If it weren't for AMC, which only provides ticket reservations within five days, I am afraid that there may not be tickets by the end of the month.The reason why everyone suddenly becomes so fond of IMAX theaters is because of the messages passed between friends: If you don’t watch the scenes of big bangs and big impacts, you will regret it for the rest of your life!Everyone didn't believe this at first, but after watching the 3D IMAX version, these people also bragged to their friends one after another.
During this summer vacation, high school boys are all worried about two IMAX3D movie tickets for "Face Changing", because as long as they have this movie ticket, even Bingshan's school beauty will be willing to accompany you to watch a movie.In the spacious movie hall, when you see the school girl paper trembling with fright at the big scene, this is the opportunity for the boys.It's a pity that there are too few IMAX theaters for AMC, so that AMC headquarters is sent letters to protest every day, and AMC executives are intertwined with love and pain.
At the same time, Royal Entertainment Group and other important theater companies in North America also began to discuss with IMAX Technology Company the negotiation of introducing IMAX projection equipment, which naturally made Shannity very happy.
"Face Changing" not only caused a sensation in North America, but also set off a hurricane-like message bombardment in the Asian market.Woo Yusen's Asian background made the film arouse media discussion before it was released in the Asian market.Especially after ATV first broadcast the promotional video of "Face Changing" in the whole of Asia, it made the filmmakers in the whole of Asia startled.
Asia Television edited the five promotional videos of the Galaxy movie into two versions. One version is a plot promotional film, which mainly shows the performances of the two leading actors; The promotional video of the film silenced film companies throughout Asia.
As a Golden Harvest film company that has always been "dare to be the first" in Hong Kong and has always demanded itself by Hollywood standards, the boss Zhou Wenhuai was silent for a long time when he was asked by the media that "Hong Kong films are suitable for shooting such effects". In the end, he replied rather bitterly: "I am afraid that it will be difficult for Hong Kong movies to produce such effects in the last ten to fifteen years. John Woo really met a noble person in the United States. Such generous support is definitely not something ordinary companies can do." Arrived."
The Taiwan media, which has always made a fuss, discusses this scene on various talk shows on TV every day, analyzing which ones are computer stunts and which ones are set shooting... "This kind of movie cannot be made in Taiwan. It will take 100 years. I can’t make it later. Taiwanese movies always think that love and love are good movies, and only those movies that you can’t understand are excellent works. When you watch American movies now, people don’t care about art or not, just casually. How many times the box office of a movie is the box office of Taiwan's entire market! Don't be sour on John Woo. Which director in Taiwan can shoot the gunfight scene at the end of the movie? That kind of positioning, that kind of shooting and that kind of editing, Taiwanese directors can’t even think of it!”
As for the Japanese who have been following the United States and entangled with their Asian identity, they have completely enshrined John Woo. Whenever they talk about John Woo, they always use the honorific "Master" with reverence.The Koreans, on the other hand, remained jealously silent, as if the movie wouldn't exist if they didn't mention "Face Changing".
"Face Changing" topped the weekend box office list with a box office of 3500 million in the first week, and this result has not counted the box office of the IMAX screening hall.Because the single-screen box office of IMAX theaters is much higher than that of ordinary movie theaters, and IMAX theaters are not yet popular, so the US box office statistics agency temporarily excludes the results of IMAX theaters from the box office statistics.
In fact, "Face Changing" attracted 5000 million box office for Galaxy Movies in its first weekend.Although Bowei International as a distributor can only get 10% of the box office revenue, the income of 500 million in one weekend still makes the boss of Bowei International happily decide to let the working group in charge of publishing "Changing Face" go to Hawaii for vacation at the end of the year. It made colleagues in other distribution groups jealous.
In the second week, in addition to being fully released in Canada, the European market also began to be released one after another.Although Europe rejects American films, the visual effects of "Face Changing" have indeed conquered many people, especially those who were lucky enough to watch the IMAX 3D version in a few IMAX theaters in Paris and London. value.
Although Galaxy Film Entertainment Group's IMAX theaters in Europe are somewhat in the nature of losing money and making money, the release of "Face Changing" immediately let European theater companies see the future of IMAX movies. get busier.
In the second week, "Men in Black", which was originally supposed to be released in historical time and space, was rescheduled by Jed to the next August schedule, so that "Changing Face" could continue to attract money.Therefore, in this time and space, "Face Changing" was not squeezed out of the championship by "Men in Black", but continued to be No. 2800 at the weekend box office with a box office score of 1 million.
At the same time, "Face Changing" also won a box office of 1500 million yuan in Europe, which can be regarded as the best opening record for an American commercial film in Europe.Seeing the popularity of "Face Changing" by Europeans, Bowei International pushed the front line to Eastern Europe and even the Russian market, and opened up South American and Asian markets at the same time.
In the Asian market, "Face Changing" is a much-anticipated movie.In the first week of its release in Asia, there was almost only one movie in theaters in Japan, Hong Kong, Taiwan, South Korea and even Southeast Asia, and that was "Face Changing".But soon the relevant departments in Taiwan and South Korea issued relevant orders, requiring major theaters to spare part of the screen and time to show other movies.
This order made the theater companies in Taiwan and South Korea very unhappy, but they quickly thought of a way to deal with it.They vacated the worst movie theaters and the hours after midnight and before lunch. Anyway, the attendance rate of these hours is also average, so let's use it to deal with the relevant regulations.However, to Bowei International's regret, although the plot of "Face Changing" passed the review of the mainland, it was not released simultaneously in the mainland.
Although the mainland market was delayed by about five days compared to the Asian market, the film quickly terrified audiences across the continent.At this time, mainland audiences have just accepted the thrilling scenes of "Into the Deadly Island". How can they imagine a commercial airliner crashing into a skyscraper?Although there is no IMAX screen and no 3D version in the mainland, the effect produced by the ordinary version of the 2D film has made countless mainland audiences scream.
In the third week, "Face Changing" dropped to 2000 million US dollars at the box office in the US market, but it was still the champion of the weekend box office chart.However, the international box office of "Face Changing" miraculously climbed to 3000 million US dollars, of which the Asian market contributed nearly two-thirds.However, with the popularity of "Changing Face", the American media has also begun to pay attention to a topic, that is, whether the safety guarantee of public transportation and civil aviation transportation in the United States is adequate?Will the subway bombing and passenger plane hijacking and hitting a fixed target in the movie happen?
NBC's late-night talk show "Carson Daly's Goodnight Talk" featured criminologists, former FBI agents, former NYC Homicide officers and FCA consultants.Carson Dali first asked criminologists to analyze, would criminals really create large-scale cases against civilians just to destroy the US economy?
The criminologist analyzed: "As the international situation eases, future conflicts may be dominated by local special wars or smaller-scale conflicts. Especially for some criminal organizations without state support, they challenge the international situation. , then targeting civilians in certain countries is very likely. Future conflicts may be less territorial disputes between countries or whatever, but conflicts between ideologies and religions will intensify.”
The consultant of the Federal Civil Aviation Administration took out a document when participating in the program, "This document is a report submitted by the Galaxy Film Company, which mentioned some of our airports that the Galaxy Film discovered when filming "Face Changing" I have to tell everyone a cruel reality, Galaxy Films’ discovery is completely correct, and according to their plan, they can plan a terrorist attack similar to that in "Face Changing". Now We can only thank God that Galaxy Films is just an American film company and not a terrorist organization that has a hatred for America."
The consultant's words not only surprised the host and guests on the host stage, but also the audience who participated in the video recording made incredible exclamations.Many viewers couldn't help sighing in their hearts, no wonder "Face Changing" looks so real, it turned out to be really possible!But after thinking about it, these viewers expressed doubts about the subway and civil aviation. Unexpectedly, the relevant departments supported by taxpayers do not have a deep understanding of safety management than a film company.All Americans have to go to church to pray, fortunately Galaxy Films who know all about this matter just like to make movies, if it's for any other purpose, that would be bad.
After NBC raised this topic, ABC and CBS followed up one after another, especially the three major cable news stations: CNN, MSNBC and FOXNEWS discussed the possibility of terrorist attacks in movies almost all day long.Not only were these questions thrown to experts by reporters, but they were also brought up in briefings by the White House, the U.S. Department of Transportation, the Federal Aviation Administration and the New York City Transit Authority.
As the upsurge of public participation is getting higher and higher, members of the U.S. Senate and House of Representatives have also asked the President, the Secretary of Defense, and the Secretary of Transportation to explain, and they even proposed to invite relevant personnel from the FBI and the North American Aerospace Defense Command to come case description.Due to the continuous fermentation of things, there are fewer and fewer passengers in civil aviation and subways in the United States.
In the end, US President Clinton had to come forward and say, "I can assure the people that American airliners and subways are safe. Although I cannot guarantee that scenes similar to the movie will not appear 100%, we have sent relevant security experts to evaluate the film. I can assure you that our planes and subways will be safer and safer starting today.”
Seeing Clinton sternly simulcasting his presidential speech across the major networks, Jed could only hope that America's security establishment was less bureaucratic.Although many of the practices of later generations in the United States will make other countries dissatisfied, in Jed's opinion, the less crimes against civilians, the better.However, because the U.S. Congress and the President also participated in the discussion on "Face Changing", "Face Changing" suddenly showed a reverse growth after it was released for five weeks, and it actually won the weekend box office champion again.
While the whole of the United States was paying attention to the safety of civil aviation and public transport in the United States because of "Changing Face", "Newsweek", one of the three major news journals in the United States, published a special topic in a different way, and the cover was this special topic.The cover character is Jed, and in Jed's hands, there are a handful of props that appeared in "Face Changing", such as: smartphones, tablets and touch screen technology, and the title is "Great Screenwriter?Or a great visionary? ".
"Newsweek" believes that some future props designed by Jed Sherman for "Face Changing" are not so "out of reach". According to some communication albums and electronic experts interviewed by the reporter, the tablet computer is already in the laboratory stage. And smart phones are not conjectures that stop at words.According to some experts, the Dawning Laboratory of Jed Sherman's Horizon Technology Group already has a "M plan", and this plan has already had many patents.
According to expert analysis, these patents are to prepare for future smartphones and tablet computers, so "Newsweek" believes that Jed has been promoting the progress of this technology behind the scenes, and when this technology is about to mature, he finally couldn't help it. Shared his invention with everyone on the movie.
Newsweek's report instantly drove up the stocks of mobile phone and computer companies such as Motorola, and viewers of random TV interviews said that if there was a smartphone or tablet on the market, they would buy one immediately.
However, the well-known American technology magazine "Wired" soon poured cold water on the American public. According to the results of "Wired"'s interview with Shuguang Lab, "We regret to tell the American people that what you expect Smartphones and tablet computers can only temporarily appear on the screen. According to the experts we interviewed at Sugon Lab, they did not deny that they are developing related technologies, but they also expressed that they are limited by the current chip technology and memory technology, smartphones and tablets may not translate into commercially viable products in the next decade."
Jed Sherman doesn't seem to think that smartphones can make Americans feel rare. For "Men in Black", which will be released in August, he has laid out the promotional film early.Adhering to the security thinking and technological concerns of Americans caused by "Face Changing", the promotional video of "Men in Black" is relatively very simple.Two human beings with various high-tech equipment hunted down various alien creatures in New York City. During the arrest process, various jokes kept appearing.And the creature that poses a fatal threat to the earth is actually——cockroach!
Bowei International arranged for "Men in Black" to be released on August [-]st. Jed looked at the film schedule and found that Columbia Pictures' "Air Force One" was released last week.Judging from the title, Jed knew that Sony was already planning to flatter his father. You must know that "Air Force One" was ridiculed by American film critics as "the most flattering movie in Hollywood history."
Jed was scolded bloody by the critics just for letting the hero express his loyalty to the United States with a line in the movie. Now the whole movie of "Air Force One" is all flattering, okay?The President of the United States alone rescued the hostages, defeated the evil Russians, and defended world peace and freedom... Although the whole movie is very passionate, a detailed analysis can make Jed's skin crawl.
Even if you want to flatter the US government, it can't be so obvious.If you want to make movies like "The Patriot" and "Pearl Harbor", Jade has already finished writing the scripts of these two movies.Due to more preparatory work for "Pearl Harbor", Jed has told Michael Bay to go to Hawaii for "vacation" early.As for "The Patriot", the crew prepared by Jia Fei is starting to choose the scene and casting roles, and the work can start after Jade is done.Originally, "The Patriot" Jed planned to let Mel Gibson play the leading role, but after the Oscar party, Jed planned to use this movie to praise other actors.
"Air Force One" in the previous life was No.1997 in the annual box office list in 5, but this year there is a double attack from "Face Changing" and "Men in Black", so it depends on its performance.
On August 8st, the men in black attack!
mousepad-d2