mousepad-d2 Chapter 237 Larry King's Live Show
Chapter 237 Larry King's Live Show
Catherine Bonas arrived at Jade's Rose Castle in Palm Beach with Burson-Marsteller staff and a makeup and hair team. Before Catherine could speak, the staff automatically assembled it in a large spare room.Soon several TV sets were installed, and the news channels of the five major TV networks, CBS and NBC, were a must, followed by the three major cable news channels of CNN, MSNBC and FOXNEWS.In addition to the eight mainstream news channels, a dozen smaller TVs are broadcasting local news stations in major U.S. cities.
Next came the installation of soundproofing panels and offices. On the TV side, the interns were responsible for collecting the news programs of each station. Any comments about Jed Sherman and Gemini Home Entertainment had to be promptly excerpted.There are a total of three office meeting rooms. The team is divided into two groups to discuss countermeasures in their respective meeting rooms, while Jade is arranged in the slightly larger meeting room by Catherine and the makeup and hair team she brought.
Catherine looked at Jed a few times, and then ordered: "Change the Hugo Persian suit on him, we have to get rid of his east coast elite hooliganism! Go buy a Ralph Lauren suit. Dark ones; white shirts, red and blue stripes for ties, with red as the base color; go buy a flag logo and pin it on your chest.”
Listening to Catherine's description, Jed couldn't help laughing and said, "Miss Bonas, are you asking me to run for Congress or for president? It's a pity that I am now considered a pornographic tycoon. I'm afraid no American will voted for me."
"I'm not asking you to run for Congress," Catherine said, looking straight at Jed. "His hair is too long. I want a short and crisp hairstyle. The hair color is brown. It will be more friendly with his blue pupils." .——You are going to participate in CNN's "Larry King Live" at ten o'clock tonight. I am packing up your appearance for the show. Mr. Larry King said that he is willing to spend an hour tonight to interview you, provided that you Don’t think he opened the Callin session. If I’m not mistaken, you should be criticized by many Americans during the Callin session. But I must remind you that you are doing crisis public relations now. First, you must be honest, you You can't guarantee that you tell all the truth, but you must ensure that everything you say is the truth; second, you must be humble, no matter how difficult questions others ask, you must give them an answer, even if the answer is It is not the best answer; third, you must take the initiative. Maybe some questions are not thought of by the host and the audience, but if you think it is necessary, then you'd better speak up. After accepting the program interview, " Newsweek will have a reporter interview with you for about an hour. Then you can take a break. Tomorrow morning, ABC’s “Good Morning! America” will interview you online for about 15 minutes. You can talk about your or something. And finally the New York Times interview. You know, your relationship with New York City has always been awkward, so the New York Times is undoubtedly the best media to speak for you. If even their reporters are If you persuade, then you will pass the test smoothly."
"Miss Bonas, I really admire your public relations ability. I didn't expect you to help me get the guest qualification of "Larry King Live Broadcast"."
It is impossible for Jed not to admire.The United States is a very special country. Since TV networks follow a system of separating production and broadcasting, TV network owners basically have no control over the broadcasting and killing of TV programs.As long as the TV program does not violate the law and does not offend the Federal Communications Commission, people are free to do whatever they like.Don't you see that because the TV network owner and the "Tonight Show" program group fell out on NBC, "The Tonight Show" has made teasing the TV network owner a daily compulsory program.But even so, network bosses have to hold their noses to celebrate the show's high ratings.In short, as long as the ratings of your program are guaranteed, the boss is a scumbag in the eyes of the host.
Especially for a host like Larry King who has been doing shows for decades, if someone is willing to come to your TV network to do a show, it is because of your boss's high incense in his previous life.What's more, CNN at this time is not the CNN of later generations. Before Jed's rebirth, CNN was looked down upon by the liberal MSNBC and ridiculed by the conservative FOXNEWS. Making fun of CNN as a regular program.
At this time, CNN is still worthy of being the world's number one news channel and the most trustworthy channel of Americans, and "Larry King Live" is one of the most credible news programs in the United States.Catherine was able to get an appointment as a guest of "Larry King Live" on the day of Jed's accident, and she was also qualified to be an interview guest on a special program. It would be unimaginable if she hadn't been in the media circle for more than ten years.
"It's not as complicated as you think. Mr. Larry King is just one of my clients." Catherine Bonas explained, "And he is also very interested in interviewing you. After all, your family history is very simple for Americans. Is a modern legend, and you rarely reveal these things to the media. That's why Larry King decided to give you an hour to explain your wealth and your industry, after all, it would help his ratings."
"Larry King Live" was being taped in New York, but that wasn't a problem for Jed.He has two Gulfstream business jets in his private hangar at Los Angeles Palm Beach International Airport, as well as several Airbus and Boeing aircraft as private jets.After all, Jed needs to fly around when shooting movies, so he needs a large passenger plane to act as a private plane.Jed, John, Catherine and related assistants and members of the public relations team flew from Los Angeles to New York on Jed's A340-600 aircraft "Rainbow".
During the two-hour voyage, Jed and the public relations team repeatedly rehearsed possible difficulties in the show.Larry King is considered a modest gentleman, and he doesn't deliberately poke people's scars, but his ability to get to the bottom of the matter is also first-rate.What's more, apart from him, the show opened the audience to call to criticize Jed, which is even more difficult to control.Although the program producers will try their best to filter out some impulsive remarks, it is estimated that Americans have a very low perception of Jed now, so don't expect many people to say good things about Jed.Therefore, when rehearsing with the PR team, Jed has been in a very bad mood, but he must still show a "sincere and sincere" smile on his face as Catherine asked.
The recording location of Larry King Live was pretty backwards, at least in Jade's opinion.Larry King is still very stubborn in maintaining the traditional background made of art props, rather than the blue screen background of current TV technology.The host platform is also very traditional triangle, the host is on the right, the guests are on the left, and the camera is in front.Between the host and the guests is a large decorative microphone, the original microphone used by CBS News, but it has long since been eliminated.The host and guests not only have portable microphones on their bodies, but also high-definition radio microphones above their heads to record sound. "Larry King Live" is a live news commentary program broadcast on CNN at [-] o'clock, so the on-site director just went through the process with Jed and Larry King, and there was nothing wrong with it.
"Dear audience friends, welcome to watch "Larry King Live" hosted by me at this time." Larry King's opening was very flat, a bit like an old man chatting with his relatives, "Today's " The Washington Times reported a piece of news that surprised the entire American people, and the media also rushed to the company where the person worked, but we only got this kind of news." The TV screen switched to the earlier live broadcast , Countless reporters blocked in front of the headquarters building of the Galaxy Film Group, Shannity had to come forward to hold an impromptu press conference, "Gemini Home Entertainment is Mr. Jed Sherman's private investment, this investment and Galaxy Pictures Group and its parent company, Sherman Entertainment Group, have no relationship. And as far as I know, Gemini Home Entertainment is only an investment project of Mr. Sherman's Sherman International Investment Company, so Mr. Sherman is in this company It’s just a passive beneficiary.” The picture dimmed, and then there was the picture of Larry King again, “I think everyone must have a lot of doubts. I have invited the person involved in the whole incident here, Mr. Jed Sherman. Thank you Mr. Sherman can be regarded as one of the fastest-growing billionaires in Hollywood history, and he is also one of the most successful directors, producers and production company chairmen in Hollywood so far. So now I have some questions for Mr. Sherman, Do you really know nothing about Gemini Home Entertainment? Why are you in such a disreputable business when you are so successful?"
"Of course I know Gemini Home Entertainment, one of the first companies I started." Jed said unabashedly, "You should know what happened to me when I inherited the Sherman family legacy. The thing is, because my inheritance is facing antitrust lawsuits, I had to break up and sell a lot of companies to avoid legal action. As you can see in many reports, I sold all my TV stations, just The TV production department was kept. At the same time, I was surprised to find out that our family still has an adult film production company. Yes, I was really surprised. I later learned that it was another company that mortgaged my father's assets, but the other party has given up. The film company let me split into the production department and the distribution department. The production department and the TV production department merged, which is the prototype of the Dongfeng TV Group and the Galaxy Film Group as everyone knows. I was planning to distribute the company For sale, but at this time I was approached by Mr. Tetsu Kataoka from Japan, who wanted to distribute his adult videos through my distribution company. Admittedly, I was very short of money at that time, and it is well known that adult videos A disgraceful but legitimate way to make a lot of money, so I said yes. So we formed Gemini Home Entertainment, and he formed Mercury Productions, and we cross-owned. But as my business took off, I did not intervene in the development of Gemini again, and sold the company to Sherman International Investment Corporation, which I own. Although I can't say that I know 100% of this company, I still know the general situation. As for why I don’t give up this dishonorable business, I would like to ask, if you have a legitimate business with an annual turnover of more than one billion US dollars, would you give up? Since it is a legal channel to obtain wealth, why should I give up?"
Larry King nodded. "Then what I want to know is, is the adult tape you released illegal as reported?"