mousepad-d2 Chapter 261
Chapter 261
In a sense, MGM is Hollywood, and Hollywood is MGM.Whether it is the establishment of the American Academy of Motion Picture Arts and Sciences or the birth of the Oscars, all of these are promoted by MGM.Even the formation of the American Film Association and the emergence of the film rating system in the future have the shadow of MGM behind it.
In addition to the idea of brand and copyright, Jed's acquisition of MGM is more important to use the MGM brand to obtain the qualification to enter the American Motion Picture Association.Although there are many American film companies, there are only a handful of companies that can enter the American Film Association.By 2013, even MGM, which was completely bankrupt, was expelled from the American Motion Picture Association, and the entire association had only six members.It is conceivable how difficult the entry qualifications of this institution are.
The Motion Picture Association of America is also one of the important lobbying organizations in the U.S. Congress. It and the Recording Industry Association of America form an important force of the American Copyright Protection Alliance.It can be said that being able to enter the American Motion Picture Association is a symbol of a film company changing from a film company to a film giant.
Currently there are ten seats in the American Film Association, namely: Walt Disney Films, Paramount Pictures, Universal Pictures, Warner Bros., 20th Century Fox, MGM, and United Artists , Columbia Pictures, Tristar Pictures and Turner Pictures.
Among them, Sony Pictures Entertainment Group has two voting rights for Columbia and Samsung; MGM Pictures Group has two voting rights for MGM and United Artists; Time Warner Group has two voting rights for Warner Bros. and Turner Films; Voting rights are held by Disney Group, Viacom Group, NBCUniversal Group and News Corporation.
Here we can understand why Sony wants to completely destroy MGM after the failure to acquire MGM, because MGM has almost the same voting rights as him.This is why after entering the new century, the commercial film market has almost become a trend of confrontation between Sony and Warner.
The reason is simple, where there are people, there are Jiang Hu, and where there are Jiang Hu, there must be only one leader.Now that the original titular leader, MGM, has been completely killed, the two new younger brothers, Sony and Warner, are about to compete for this position.
Because of MGM's lofty status and so many interests involved, when the two media with the highest credibility in the United States - "New York Times" and "Washington Post" both reported that "Galaxy Pictures Group has completed the acquisition of MGM After the "acquisition", the entire American entertainment circle was in chaos.
The first to feel the pressure was Murdoch, who has always maintained a close relationship with Jed. Originally, Murdoch planned to propose Galaxy Pictures Group to enter the American Motion Picture Association. Unexpectedly, this former kid quietly annexed MGM Group , All of a sudden, he has two voting rights for MGM Movies and United Artists Movies.This made Murdoch not know how to face Jed for a while. It can be said that he and Jed are allies, but the other side of the ally is so strong that he may not need him, which makes Murdoch feel lost.So he had to call Jed to confirm the cooperation relationship between the two companies, and Jed didn't think that he would really become the lion proud of Hollywood after eating MGM.
He smiled and replied: "Mr. Murdoch, our cooperation with News Corporation has always existed. As you know, I have never bought newspapers and magazines, so we still have a lot of room for cooperation in this regard. Besides, If my channel wants to enter the European and Middle East markets, I have to rely on your Sky TV network. Besides, didn’t you and I have a good cooperation when we attacked Sony in Asia? When facing the giant Sony Group, we will always be A great ally."
Yes, Jade still pursued the policy of "hiding our strengths and biding our time" before Sony fell.It is also Jed's attitude that after the new century, Murdoch, Redstone and Jed actually formed a tacit understanding.That is, everyone in the wireless TV market in North America depends on their own abilities.The global cable TV and satellite TV market has been quietly divided by the three companies. Murdoch's Sky TV network occupies the Mediterranean market in Europe, North Africa and the Middle East; Redstone's Viacom TV network is Occupy the North American and Latin American markets; while the Asian Broadcasting Group under Jade's name occupies the Asia-Pacific market; in other markets, the other two companies only act as content providers.
With such a tacit cooperation, Sony TV, a subsidiary of the Sony Group, was attacked everywhere, so Akio Morita privately named this alliance "Mrs Club", and once planned to sue the three companies in the US court for alleged monopoly and unfair competition.But because of insufficient evidence, Sony bitterly dismissed the plan.Although this so-called mrs club does not exist, it does not hinder the tacit understanding between the three media giants.
After Jed's call from Murdoch, he knew that the so-called Mrs Club might be in jeopardy.But now he still needs this alliance to protect the Galaxy Group, which is still in its pupa stage, so after appeasing Murdoch, Jed took the initiative to invite Lei Shidong and his daughter out for dinner.Redstone now only controls the general direction, while the film business, wireless TV business, and cable TV business are all decentralized, and Sally Redstone just happens to be in charge of the cable TV business that is closely related to the Mrs Club.
After receiving Jed's invitation, Sally was still a little strange, but Redstone said the key point, "This kid is really scared! Only he has the ability to annex MGM, otherwise I really think other Hollywood bosses Are they all fools? MGM’s brand and film library are priceless. As long as you find a good boss, it’s easy for MGM to continue its glory for another 50 years. But why no one takes over? Because taking over MGM not only It’s just accepting a company, but accepting a tradition and a spirit. No matter how Sony’s people jump up and down, the only leader recognized by Hollywood from beginning to end is MGM. Even Paramount, which can stand shoulder to shoulder with MGM, is no different. With such thoughts, I think it’s enough to buy Sony, the most senior film company in the United States? But Jed may really go for the MGM brand and film library, but the American media will not be like this Report. Think about it, an American brand with countless histories, and a young operator known as the most successful in the United States this year, what kind of association will these two have when combined? I think countless Americans are hoping that Jed can Save MGM and let this lion become a symbol of Hollywood and the global film industry again. I think Sony, Comcast and Disney should be very happy with this kind of publicity trend, and it is inevitable that Time Warner will play tricks behind it. Use China In human terms, it's called "praise". Originally, Jed could say that he was young, and he could try again if he failed. But if he messed up the matter of saving MGM, I'm afraid this kid won't be killed by the Americans. Forgive me, so he thinks it is an extravagant hope to make a comeback."
"Then why did he invite us?" Sally was a little confused, "And why are we going?"
Lei Shidong shook his head silently. Although Sally has made great progress in operating cable TV, she is still a rookie in grasping the trends of a group. "Because it's very simple. In this world, who can have few friends and enemies? Jed's friends are me and Murdoch, and our friends are only Jed. Because both me and Murdoch are very strong People, but we are old, and only when a future monarch is with us, can we be together tacitly. Although Jade is about to have two voting rights in the film association, don't forget that Warner and Sony also have this qualification The rest of us have to make a choice. Of course it is good to choose Warner and Sony, they are veterans, but the question is, how much can they give me? Sally, I told you, to be a mature Although the new market is easy, your gains are far less than developing a new market. Sony is a big tree, and it is estimated that no company dares to form an alliance with it. [-]% of the circulation... tsk tsk... anyone who sees it is afraid! Warner Group , Disney and Comcast should stand behind it. Since they already have a 'little brother', what are we going to do? That's why Murdoch is anxious to test Jed's tone, as long as Jed doesn't abandon him , he will continue to cooperate. Think about it, why is the Fox TV network able to dominate the reality show? Isn't it Jed's support behind it? And Sally, cbs's current hit drama How many episodes have nothing to do with Jed? His own we TV network only airs the comedies and idol dramas he produced, so it is far behind the big four TV networks in terms of market share, you really think he won't do it TV? Think about the Asia Broadcasting Corporation he created in Hong Kong, he just didn’t want to offend us!”
"I understand what you mean." The Viacom cable network controlled by Sally occupies an important share of the cable TV market in North America and Latin America. Isn't it the exclusive content of the three major cable channels under Jade?The documentaries of the History Channel are a powerful tool to attract high-end users, while the fashion-themed content of the Entertainment Art Channel is the favorite of young people and women. In addition, the Japanese, Mandarin, Cantonese, Hokkien and Korean programs provided by the Asian Broadcasting Group, Let the Viacom cable network become the number one in the Asian ethnic group.Once Jed is asked to give up Viacom, can mtv's music programs and Nickelton's children's programs alone support the country? "Not only are we going to the banquet, but we also have to announce our alliance with him with a high profile!"
"It's good that you understand!" Lei Shidong nodded.Then he sighed softly, "I didn't expect that the entertainment empire I built over the years would bump into the more luxurious Galaxy Fleet! I'm so sorry!"
Just half an hour after this conversation, a reporter from "Vanity Fair" "coincidentally" took a photo of Sally shopping at Macy's. When asked about Galaxy's acquisition of MGM, she never liked Jed. Sally responded in a high-profile manner: "I am very happy to see that it is an American businessman who came to save MGM. I don't hate foreigners, but the American logo should still be saved by Americans! And I am very happy to be here A young person like me came to this stagnant organization of the Film Association, and only the participation of young forces can make this organization glow with greater vitality and enthusiasm."
The "Vanity Fair" reporter quickly put this short interview on the website. Anyone who is not a fool can see that Viacom Group is standing behind Jed Sherman this time.And shortly after this interview came out, Murdoch announced that he would jointly operate the Australian and New Zealand markets with Jed Sherman, so another giant clearly expressed his position.