mousepad-d2 Chapter 277
Chapter 277
Seeing Sony Pictures Entertainment trying their best to spread "007: Casino Royale", Jed was very depressed.Although due to copyright factors, this movie is still marked with the MGM co-release logo, but the industry knows that this is a movie that has nothing to do with MGM.
Although due to the names of MGM and Sherman Entertainment Group, the media did not tout this as the first "007 movie" not produced and distributed by MGM, but everyone still pointed out very vaguely that this is a movie that is absolutely related to the movie. A different "007 movie".In fact, Jed also has to admire the vision of the copyright owner and the executive power of Sony Pictures Entertainment Group.
The copyright owner and Sony announced the production of a new "007 series" immediately after Pierce Brosnan, known as "the most successful James Bond after Sean Connery", decided not to take over the filming of "007".In the new "007 series of movies", Bond's enemy is no longer a specific country, but terrorists and extremist organizations.This kind of setting that does not target other countries will not offend a certain country on the one hand, and on the other hand, it can make Bond's story have more changes.
In the first part of the new "007 series" "Casino Royale", the actor of James Bond was finalized as Daniel Craig.Even though this handsome British guy is filming for Sony, Jed still affirms that he is a capable actor with a very British flavor.His first performance on the big screen was in the historical biopic "Elizabeth I". Although he only played a role that did not appear much in it, he was still affirmed by the industry.Soon he starred in "Tomb Raider" and played a very important supporting role.In the year before, he had played the villain Perry Smith in "Notorious".Craig played a young killer with a father-in-law complex very well in the movie, and this slightly melancholic personality has also become his role highlight.
Although "Casino Royale" is the No.007 movie of the "20 series", this movie is adapted from the first book of the "007 novel", and it can be regarded as the prequel of the entire "007 series" movie.Because of the brand-new production team and brand-new cast, many 007 fans have very high expectations for this movie. The production cost of up to 1.5 million US dollars also makes the action scenes and special effects of the whole movie very pleasing to the eye.
Much to Sony Pictures' dismay, the movie, despite all its hype, lost out to Warner Bros.' animated "Happy Feet" at the weekend box office.This ranking lasted for three weeks, which made the people of Sony Pictures Entertainment Group very depressed, but it made Warner Bros. directly open champagne.You know, before Sherman Entertainment Group is fully integrated and revived, Warner and Sony are the biggest enemies.Therefore, Time Warner Group is still very satisfied with Warner Bros.'s ability to defeat the "007 series" that Sony Pictures Entertainment Group relies on with a small bet.
However, Time Warner Group was not happy for too long. The most anticipated "When Happiness Knocks on the Door", which is known as this Christmas file, has finally reached its release date.With the arrival of December, Sherman Entertainment Group released three promotional videos one after another, one tells the general plot of the whole story, one explains it from the perspective of Will Smith, and one is released by Jed. A large collection of tear gas bombs.Although Orientals and Westerners have aesthetic views, the tears involving family and children are still shared by both parties.
Because the entire "When Happiness Knocks on the Door" is defined as "a touching story of ordinary people", neither Sherman Entertainment Group nor MGM Films held a star-studded premiere, but only arranged a special screening for film critics. .The so-called special session for film critics is to arrange for film critics to ask questions to the main creator and leading actors after the screening.However, the film critics who can ask questions are all registered members of the Los Angeles Film Critics Association, and other film critics can only listen to others asking questions.
Because "When Happiness Knocks on the Door" is about a biographical film of a middle-aged man, the publicity plan made by MGM Films also aimed the film at white-collar men or middle-aged men who had just started their careers.Jed didn't believe what was written in the so-called entertainment novels, what caught the young people caught the market.Of course, 15 to 35 years old is a very important marketing group.Because the values and consumption outlook of this group of people are still taking shape, brands generally hope to establish their future consumer groups through publicity to them.
However, the real consumers in the entire market are the group aged 35 to 55, followed by the elderly group over the age of 55.Since this movie doesn't have a great audience for young people, MGM's distribution department is targeting middle-aged people.Jed, who has always been adhering to leaving professional work to professionals, is also good at what he does. Therefore, in the promotional plan of the whole movie, MGM did not arrange for Will to be handsome and cool, but sat upright all the time.Such a movie does not have high expectations among young people, but its popularity among middle-aged people is surprising.Moreover, many middle-aged viewers said that they would bring their families and mouths to watch movies, which is another reason why Jade thinks the middle-aged market is important.The market for young people is generally just individual tips, and at most their young lovers are counted.However, the middle-aged people's consumption is very likely to be mobilized by the whole family. According to the average American family, there are at least two to three children. Jed naturally understands how to choose.
At [-]:[-] p.m. Pacific time in the United States, the AMC Star Theater in Los Angeles still became the venue for the film critics' special screening of "When Happiness Comes Knocking".Film critics and film and drama reporters have all taken their seats, and the lights in the screening hall are gradually dimming.As the lights dimmed, so did the big screen.When the lights were completely dark, a page of Hollywood standard script appeared on the screen, and soon a hand signed Jed Sherman's name in the last author column of the script.Then the script paper gradually blurred, but the name Sherman became star-studded.Then, the picture is completely black, only the word Sherman in white.Finally, a roll of movie film rolled over, and the words "Entertainment Group" appeared below it.This is the latest Sherman Entertainment Group title, which is also Jed's favorite version.This version not only reveals that the most proud and core industry of Sherman Entertainment Group is the film industry, but also implies that Jed Sherman came from a screenwriting background and Sherman Entertainment Group pays attention to the script tradition.After the opening title of Sherman Entertainment Group, it is naturally the classic opening title of the lion roaring in the MGM movie.
Because this is not a movie for young people, Jade didn't use too many fancy skills in shooting and editing.The beginning of the whole movie is a bit straightforward, as if it is a pot of lukewarm water.Such an opening made many film critics frown slightly. You must know that the beginning of Jed's movies has always been named "eye-catching".Even Jed's "The Shawshank Redemption", which is the most literary and incomprehensible to the audience, begins with a montage edit, which makes people fall into the suspense of "who is the murderer".And the beginning of "When Happiness Comes Knocking" is so lukewarm that it makes people lazy.
In some simple daily conversations, Jed outlined Gardner's situation for everyone.Chris Gardner is not a lazy man, on the contrary, he is a responsible, caring and hardworking good man.But the society did not make this good man happy. He was dragged down by the company to bankruptcy and even lost his family.Now Gardner only has his son to rely on. He is either running around looking for work or doing some odd jobs every day, or taking his children to pursue one welfare relief agency after another.The most tragic thing is that for the homeless Gardners, having a bed to sleep in every night is almost a blessing.
As the plot unfolded, the movie soon came to the first tear-jerking point.The scene of Gardner and his son, who missed the last bed at the relief agency, had to sleep peacefully in a cubicle in a public restroom brought tears to the eyes of countless housewives with children.But Jed didn't intend to simply let go of everyone's sympathy. When the drunk looked at the toilet cubicle angrily, Gardner, played by Will Smith, could only hold his son tightly and clap his hands. Cover your son's ears.This man who never cried when he was bankrupt, never cried when he was divorced, even when he was humiliated and scolded when he was looking for a job and finding ways to delay his son's daycare expenses, was actually crying silently at this time.Gardner's tears immediately made the housewives who were already unable to restrain their feelings burst into tears. Even those middle-aged men who thought they were hard to be moved couldn't help but pick up the tissues that came with the movie theater and silently Wipe away the tears from the corners of his eyes.
Audiences were moved by the plot, while critics were moved by Will Smith's performance.You know, Will Smith has always been regarded as a comedy star or an action star, and these two types of actors are the two types of actors that film critics recognize as least in need of acting skills.But in "When Happiness Comes Knocking", film critics saw a completely different Will Smith.Among the young black stars who are active in the contemporary film industry, it turns out that more than one Denzel Washington can act, and this Will Smith is not lost to him at all.But Jed didn't let the heartbroken audience go, and the tragic encounters followed one after another.The son's favorite Captain America toy was lost, and Gardner had to take his son to squeeze in the church to take a bath secretly...
When the audience secretly cursed the director for being too cruel, Gardner suddenly met a stockbroker who told Gardner that I was once homeless like you, but now I have succeeded.So Gardner seems to have found another option in front of him. The middle-aged Gardner is looking for a job to do odd jobs, while taking his son to various welfare institutions, and at the same time reading books hard.In order to raise stock-related professional books, he even sold blood when he was extremely exhausted.Just when Gardner doubted the meaning of his own words more and more, his son's encouragement of "You are a good father" cheered Gardner up again.
And Christopher played by Jaden Smith's seemingly unintentional words of "You are a good father" made all the middle-aged men and women who watched the movie burst into tears.Sometimes, the purpose of their hard work is to hope that their children will not have to work hard like themselves.For them, the most hopeful sentence after exhausting their lives is for their children to say to themselves, "You are a good father/mother."
Although the movie is not all over yet, many film critics have already had an idea in their hearts that next year's Oscar for Best Picture and Best Actor has already been born.And as long as the judges dare to challenge the world, even the best director is very likely to be won by this movie.