mousepad-d2 Chapter 307 This Is the Real Blockbuster
Chapter 307 This Is the Real Blockbuster
New York, Sherman Building.This is Jed Sherman's real estate investment in New York City, which was bought just after the "September [-] Incident" that year.This building has become a landmark building on the most prosperous Fifth Avenue in New York.The first to fourth floors are leased to Macy's boutique department store; the sixth floor and above are the sub-brands of Four Seasons Hotel - Yuntiange Apartment Hotel; with John Cinema".
The reason why this movie theater is so famous is that, apart from the fact that this movie theater is a private movie theater invested by the family of Jed and John, all the screening halls in the movie theater are named after the film company of Sherman Film and Television Entertainment Group, and the decoration style is also very consistent with this The name of the auditorium.Although this private movie theater is not affiliated with any theater company, it has ten screening halls. According to the theater standards in North America, it is already considered a large movie theater.
As a large movie theater, of course there will be an imax screening hall, and a good screening hall happens to be called imax.In addition to the imax auditorium, the other two large auditoriums used to show popular movies are called Galaxy and the other is called MGM.The decoration style of the MGM screening hall is completely the luxurious style of the 5s and 6s of the last century; while the Galaxy screening hall is a minimalist style that beats the future.The medium-sized auditoriums used to broadcast ordinary movies are: Summit, Lions Gate and United Artists.The decoration style of the Summit Screening Hall is lively and bright; the decoration style of the Lions Gate Screening Hall is different and weird; and the style of the United Artists Screening Hall is nostalgic and retro.The last four small screening halls, Blue Sky and Pixar are used to arrange the upcoming movies, and the styles are respectively the geek style belonging to Blue Sky and the family style belonging to Pixar; It screens European films or art films, etc.; while the Media Asia Cinema is decorated in an Asian style, and mostly shows independent films and Asian films.
But today, Jed and John Cinemas has temporarily canceled all movies, because today's movies only belong to "Avatar". The imax auditorium naturally shows the imax3d version; the Galaxy and MGM auditoriums are the ordinary 3d version; other auditoriums are the ordinary 2d version.As a unique cinema on Fifth Avenue, it is naturally the first choice for many movie fans.In addition to the reasonable ticket price, the most important thing is that Jade was completely unsatisfactory when decorating this cinema, so the projection and sound equipment are the most advanced and perfect at the same time.Therefore, many New Yorkers are willing to come here to watch movies.It's just that today, because of the reaction to Avatar, the cinema was full of people early on, and the flow of people continued along the stairs to the street.At this time, the New York City Police Department has sent police to maintain order. They don't need to remind the movie theater, they also know that today will be a very important day.
After twelve o'clock at noon, the super-large LED electronic screen outside the Sherman Building and all the promotional screens in the building were replaced with "Avatar" promotional videos.This promotional film is a version specially edited by Sherman Film and Television Entertainment Group for movie theaters, and it lasts up to 3 minutes.In addition to the summary of various wonderful shots, there is also an interview with Cameron.As the promotional video played, there was a burst of applause from the crowd.Although it will take two hours for the movie theater to officially sell tickets, it does not prevent movie fans from entertaining themselves there.Of course, the media will not let go of this hot event.Although the national TV network will only mention it in news programs, the local news stations in various places directly drive their SNG cars to the entrance of the most crowded movie theater to interview the audience.
"Of course, this is the movie I am most looking forward to this year! Don't say that New York is only snowing, even if New York announces a blizzard warning today, I will come here to line up." A man wrapped up tightly said to the reporter, "I was After watching "Titanic", I was completely impressed by Mr. Cameron's directing ability. Think about it, the sinking of a giant ship is so realistically reproduced on the screen, what else can you say about his ability Doubt? And "Avatar" is the same. If any director spends ten years making a movie, he will not make a bad work, let alone Mr. Cameron? And it's like "Titanic" restarted Hollywood Like the 'blockbuster era', "Avatar" will definitely be a benchmark work in modern film history."
At two o'clock sharp, all theaters across North America began to officially sell the "Avatar" movie tickets for the day.In less than an hour, the movie tickets for the day were sold out.Audiences who didn’t get tickets started snapping up movie tickets for tomorrow or the day after tomorrow, while others cursed or abused and asked the cinema to open more shows.Some theater owners saw that "Avatar" was so popular, so they naturally canceled some movies temporarily to increase the number of shows to meet the audience's needs.But this is undoubtedly a drop in the bucket, so the theater company called Sherman Film and Television Entertainment Group again, hoping to add early morning, overnight and morning stalls to meet the needs of the audience.This time, Jed didn't refuse, but he still only agreed to open the morning file, and then only need to open the imax screening room.Although this response did not completely satisfy the fans, at least some additional screenings were added, which did not make the fans restless in the cinema.
Fans who were lucky enough to grab imax3d movie tickets naturally took pictures or showed off on facebook or twitter, which naturally aroused the "spitting" of their relatives and friends.After a few minutes of hustle and bustle, everyone began to quiet down as the iconic imax pre-screening commercials began to appear on the big screen.When the movie hall gradually filled up and the lights gradually dimmed, it was time for the pre-screening commercials to start.Because "Avatar" is so popular, pre-screening ads have sold for sky-high prices.Because the Motion Picture Association of America and the United Theater Owners Association of America reached an agreement, stipulating that all films released in North American cinemas can only sell a maximum of 5 minutes of pre-roll ads.If it is an ordinary movie, it may only be sold at 1 minute and 1 minute; popular movies may be sold at a time slot of 3 seconds; and "Avatar" is sold at a time slot of 1 seconds, which is a record.Not to mention that "Avatar" broke the rules by doing so. Many advertisers still think that "Avatar" does not provide enough advertising space.As a result, Coca-Cola, Samsung Mobile, General Motors and other brands that usually only appear in the Super Bowl have appeared here.
When the 5-minute pre-roll commercial was over, countless manuscripts were seen falling from the sky, and Jed Sherman's signature was in one corner, and finally the name and logo of Sherman Film and Television Entertainment Group appeared on the screen.With Sherman Films Entertainment's opening credits over, what follows is the iconic MGM Lion's roar.After MGM's new life, "I Am Legend" has achieved good results at the box office and word of mouth, but this movie does not represent the real MGM.The history of MGM is almost the history of Hollywood since the three rising stars, Mitero Films, Goldwyn Films and Mayer Films joined forces to form MGM Films. Movies such as "Ben-Hur", "Gone with the Wind", and "oo7" represent not only big box office and high reputation, but also imaginative production capabilities.Although film critics agree that "I Am Legend" is a typical MGM movie, it definitely cannot represent MGM in the new century.That's why Jade transferred the production copyright of "Avatar" to MGM, and when the MGM lion roared, a grand scene of an unknown planet was immediately displayed on the big screen.When such a big scene appeared, everyone knew that a movie that truly represented MGM had appeared.
In terms of plot alone, the story of "Avatar" is almost a replica of "Pocahontas".It’s just that this story has changed from the United States to an alien planet, and the whites and Indians have also become Earthlings and Nami people... Yes, this is an old-fashioned story, just like the "Titanic" back then .But even if it is tomato scrambled eggs, some people can't do it well, but some chefs can make you feast on it.Obviously, Cameron is the latter.The main body of the story may be a bit old-fashioned, but under the gorgeous special effects, dazzling fights and magnificent scenery, everything is not a problem.More importantly, even if the story of "Juliet and Romeo" is corny, their story still has practical significance.Human beings' inexplicable sense of superiority over other creatures is also a common problem in modern society, so "Avatar" borrows stories to criticize human arrogance and arrogance.What's more, for ordinary movie fans, as long as the plot is good, what does it matter if the story is old-fashioned or not?
As the movie ended, people who watched the movie for the first time shared their feelings on various social networking sites.Among them, the words with the highest frequency are "great", "wonderful" and other seemingly tacky words.But it's words like this that truly reflect the feelings of fans, because this movie is really great and wonderful.And on imdb and Rotten Tomatoes, various professional and amateur film critics also updated their film reviews one after another.
Among them, Frank Anderson, a senior film critic of the "New York Times", wrote: "It is undeniable that the story of "Avatar" is actually a very old-fashioned story. But at the same time, it cannot be denied that this old-fashioned story still has it. Practical significance. When white people first came to the American continent, we did not get along well with Indians. And when we go to space and get along with Nami people, we still seem to be not very happy. I don’t understand Yeah, why is it that when two cultures clash with each other, the first thing we think of is to kill the other culture? Yes, it makes our culture strong enough, but we kill countless other cultures as well. And there's a Sad question, if we meet a culture that is more powerful than us, will we also be killed? In the movie, the director gave a solution, that is, we become each other. When we can really be based on each other When considering the situation, many problems may not be a problem. But can this really solve all problems in the end? The director seems to doubt this too, so the open ending seems to imply that the earthlings will invade the peaceful Nami planet again."
The high box office and good word-of-mouth on the day of the premiere stimulated the subsequent movie ticket sales. Many reporters no longer doubted that Cameron, who has been honing his sword for ten years, is bound to bring "Avatar" to the box office again.Seeing that the Sherman Film and Television Entertainment Group is generous and glorious this Christmas, some veteran filmmakers have to say, "The era of Sherman Film and Television Entertainment Group has come. It is no longer a little brother of Hollywood, but already Grow into a real powerhouse in Hollywood."