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Chapter 6

After listening to the students' reports, Zhong Shuli could only sigh secretly. The school's administrative organization will always look like a holy warrior and the emperor's daughter will not worry about marrying. Some basic alumni information is also hidden for fear of being sold by students.

"I have made several sets of budgets, ranging from simple to complex, which are 20, 80 and 200 million respectively. In the case of 20, it is based on the alumni association to promote among major universities in Liucheng. Graphic design and promotion must rely on the strength of student organizations, and the ceremony of the alumni foundation depends on the support of excess resources for school celebrations; the scope of publicity of 80 yuan can be extended to online media across the country. The scale is relatively large, but the effect will be shorter; 200 Wan can probably make a promotional film or two and use a public relations firm to do domestic and international publicity."

The students were shocked at the high cost, Lu Sijie said: "Although the school didn't give any standard, Zhijing gave some reference range, and it's only 80."

Cheng Sicheng said: "According to the information I can collect, most of the alumni who have the money and the mood to donate to us are already middle-aged and elderly. Their media reception channels are mainly Moments, TV and newspapers. .So there is definitely no way out for TV.”

"Excluding TVC, we will focus on Moments and paper media. The price of paper media is relatively low, and we can consider publishing it in newspapers and periodicals with large circulation in various provinces. As for Moments," Zhong Shuli shook the pen in his hand, "Then It takes some marketing.”

"How about your KPI?" Two long-haired AEs walked into the elevator.

"Don't mention it, that weird customer asked us to give a compliment to our article, and he even tipped it up to 8888, saying it was auspicious. Please, I am not Zhang Xiaolong's wife, and the budget is only 10, even if we pay 8888 out of our own pocket, who knows Does anyone have a $[-] or two on a whim?"

"Ding—" The elevator door opened slowly, and a man walked in. Lu Shijun looked at the two with dim eyes, and the two immediately fell silent.

Not long after, the people who came in went out, and Lu Shijun said to the two of them: "Don't discuss the client's interests in the elevator. No matter what the strange request is, superficial skills are always the best. Just collect the reward amount and send the screenshot."

The two obediently agreed, and when the elevator reached the first floor, he went out first.

"Recently, the supervisor is getting off work more and more on time. From him, I seem to see the hope of not working overtime."

"Wake up, you. But the tone of the director's speech is not so cold. If it was before—" One person squinted slightly, with the corners of his lips curled up, imitating Lu Shijun's expression, "You think the customer is your own child Is it? You are so confident in pointing fingers, it seems that you dare to spank them in public and teach them to spit out the budget?"

When he came to the printing shop, he didn't see the students who had been discussing enthusiastically a few days ago.Like a sharp and slender "ding--" from the oven with a pre-reserved hour, Zhong Shuli suddenly looked at the door, took a look at Lu Shijun's casual attire, smiled wryly, and then quickly said: "You're here. Wait a minute, I'll take my car later, and I'll take you to have a good meal."

The two drove two streets away and stopped at the door of a small shop among the tall buildings.Although the ancient shop has black tiles and white walls, and overhanging eaves and towering crowns, you can still see the miscellaneous rhombic window panes in the brightly lit lobby, but there is a "closed business" sign on the door. brand.

Lu Shijun looked up at the signboard. It was still the same running script, but it was painted with gold powder, and the people behind him said: "Why, you have been in Liucheng for more than half a year, and you haven't even visited Liu Ji?"

He chuckled slightly: "I only came here once or twice during college, but I didn't expect it to be alive and well after seven years."

The two knocked on the door, and the waiter who answered the door took a quick look at Zhong Shuli, and took them to an exquisite box.Lu Shijun looked at the quaint decoration in the room, and said, "Is this the style you arranged?"

"Yes, it was my idea when I was decorating the storefront. It was also five years ago when Jize was celebrating the school. I came to Liucheng for a stroll, and I didn't intend to pass by this store."

"I remember that the business of this store was not very good back then, and the facade was only a corner of the first floor of a residential building. It was very shabby. It's hard for you to find it."

"It was really an unintentional move. At that time, Mr. Gao asked me to help him see if there was any land worth investing in in Liucheng. The area is well connected and the houses are scattered. It is very suitable for development into a commercial street. Once I walked to this place by accident. I felt that it would be a pity if the soup dumplings in this shop disappeared quietly one day, so I became a limited partner and spent a sum of money to completely remodel it. It can still take root in the servants, and several of Master Liu The apprentice has opened two more branches, which is beyond my expectation."

While they were talking, the tea trays were ready, and three cages of soup dumplings were served. In each cage made of bamboo strips, there were only two soup dumplings made of pearls, powder and jade.

Every time Zhong Shuli tasted a soup dumpling, he had to drink a full cup of tea. After tasting all the three cages, he asked Lu Shijun, "Which cage do you think is the most satisfying?"

Lu Shijun shook his head and said, "I can't taste any difference except that the taste in the middle is slightly stronger."

Zhong Shuli smiled and said to the waiter: "The soup on the left is very good, but the meat is too soft, I think it is overcooked; the scallion oil on the right is not fried with chopped green onion, it lacks a bit of flavor; the middle one is the most authentic. "

The waiter nodded, served them some other dishes, and left.

Zhong Shuli explained: "Today is the day when Master Liu and several of his apprentices compete with each other. The soup dumplings are delivered from several places while they are hot. If you insist on asking me to taste them, I will borrow flowers and present Buddha to take care of your dinner." .”

Lu Shijun didn't have a deep impression of Master Liu, but he only remembered that he was a stubborn little old man who never allowed customers to take out soup dumplings and was far away from the school, so he seldom came to eat.Seeing the other party's ease of use, I couldn't help but feel a little envious and sad: "Could it be that you belong to the cockroach, and you can have success anywhere."

The unrelenting smile on Zhong Shuli's face gradually faded: "In the past three years, too many things have changed. Only in the partnership contract, the word Gao Shuli has not had time to fade."

"I don't seem to have asked you, what have you been doing for the past three years besides guarding the printer?"

Zhong Shuli raised his head slightly and began to count: "Well, I have done a lot, let me see. After Gao Jing went bankrupt, I first followed my mother back to Shuyang, and stayed at the relative's house over there. The local pig farm was recruiting. Breeder, I went. Later, someone in the pig farm got JE, and the pig farm couldn’t continue to operate, so I started delivering food and express delivery. I probably saved some money and settled a place for my mother. Here comes Jize."

"Why don't you find an advertising company to stay in? With your academic ability, it should be easy to find a small company."

Zhong Shuli smiled, his brows and eyes stretched: "Shijun, have I told you that what I want to live must be a life of indomitable progress. Memories or returning to old careers are really boring to me, like throwing broken pieces into pieces. I don’t like to regret it, and I don’t like to look back.”

"You did say that. It's just that I didn't expect you to be so decisive."

He felt thirsty in his chest and wanted to smoke a cigarette. He said: "I let go of the people and things in the past years ago. Shijun, you don't have to worry about it anymore. You go back to your alma mater every day like you. After a long time, they will eventually hate each other."

"Indeed," Lu Shijun lowered his head, tiredness appeared in his eyes, "after all, one party gets bored first."

Zhong Shuli sent Lu Shijun to the school gate, Lu Shijun opened the car door and left, the other party rolled down the window and said: "Shijun, if you want to find someone for dinner in the future, remember not to be polite to me."

He nodded and said: "Definitely." He turned to leave, but his footsteps felt vain for no reason, and the hot and humid wind blew past, making his face almost swell.

Zhong Shuli turned around and drove the car back to the printing shop, but he didn't get off immediately, half lying on the steering wheel, the car immediately screamed as if stepped on by a high-heeled shoe, and the piercing horn sound poured in through the window. Come, drowned out a whisper: "What are you going forward, who are you lying to?"

When Lu Shijun went to the mirror to freshen up, he realized that he had kept a mocking wry smile for a long time, his face was stiff, and the faint itchiness on his arms revived, probably because he was bitten by a mosquito on the way.He remembered the other party’s self-report after meeting two days ago: “I was 27 years old at that time, and I took over the entire company completely. I often stood on the top floor of Gaojing and looked at the whole Sandu. At that time, I didn't realize that the best way to go in the world is the downhill road, but I was trying my best to obtain it in the illusion of a flat river, until everything was like quicksand in the palm of my hand, the tighter I hold it, the more it will be lost Quickly. That accident was not a sign of fate, but the roar of its landing on the rocks, and from then on I discarded the ship's load one by one, until there was nothing left to discard, and jumped into the sea."

Zhong Shuli reviewed several copywritings submitted by Lu Sijie. The students did not have the habit of cherishing words like gold. They always finished a sentence and repeated it in different fonts.There was a patient "buzzing" sound in his ear, and he looked intently at the mosquito hovering around his ear, thinking about where the mosquito coil was placed.

It's hard to say whether this mosquito is the one that bit Lu Shijun on the road, after all, after nearly half an hour, the journey to the printing shop is more than enough for it, maybe it is attracted by the same blood essence, but it is already full With a bad stomach, he opened his mouth silently and circled around to observe his prey first.

He suddenly thought of a metaphor about flies, which seemed to be written by Lu Xun, saying that Yingying rubs his feet somewhere, you hit it once and it flies away, and then falls back to the same place after a while.He is not good at adding footnotes to any advertising products, but his own footnotes are like this mosquito that has come from nowhere or has been lurking around for a long time, singing the words about flies in his ears.The ancients did not deceive themselves. Life turned out to be a hammer to bend a person's spine, rather than suddenly breaking a person's waist at a certain age.The tragedy of the mosquito is understandable, and the next moment its proud camping sound turned into a desperate cry, because Zhong Shuli finally remembered that he did not buy mosquito coils, so he copied a stack of waste paper and slapped it to death on the wall But Zhong Shuli's tragedy is unsolvable. Looking at the instant specimens on the wall, he felt faint heart palpitations after killing, took a piece of facial tissue to dry the blood, and understood that even if he bought mosquito coils one day, Things will keep repeating.

Lu Shijun turned on the computer and saw that the copywriters and artists in the group were discussing what to fill in a flat.

The copywriter couldn't help saying that he sent an integrated document, but the art department clamored, "If you don't make it clear for the copywriter, I'll run away with the proprietress."

"Zenan Weibu, Zenan Weibu, the largest women's shoe factory has closed down! The bastard, the art worker of Party B, ran away with the proprietress, and the boss wanted to cry without tears. High-end high-heeled shoes with an original price of two to three thousand, four to five thousand, All [-] yuan a pair, [-] yuan a pair... "The copywriter is not polite.

He clicked and took a look at the original picture. A model wearing high heels was standing in front of a trail at dusk. His upper body was engulfed by overlapping tree shadows and mist, leaving only a slender figure, which matched the pair of leather high heels. It is more sharp and enchanting, but it shows a little decadence in the dark tone.

There is another large text blank on the plane. If you put a few consecutive slogans in it, it seems that some donkey lips are wrong. If you only add an overview of the characteristics of the product performance, Party A will definitely think about this practice of burning zithers and boiling cranes. quite satisfied.

He saw a string of words pop out from the copywriting: "I can take 99 steps for you, how about you, dare to take the last and only step?"

Shaking his head, he knocked casually:

"There are too many things to work hard in this world,

I can only walk fifty steps for you at most,

the rest of my life,

if you don't come,

I just stopped. "

There was a sudden silence in the group, and he felt that he was a little bit overstepping his authority, and added: "Just write a piece of advice, it doesn't matter if it doesn't fit."

The copywriter immediately jumped out: "Director, you're trying to steal our jobs—you smashed it beautifully! D□□id, use italics Yahei!"

The group was jubilant again, but his profile picture was grayed out.

It's just that I can't bear it.

The author has something to say:

TVC=television commercial

KPI = key performance indicator